Woman staning on scale weighing the costs of dieting

The Real Cost of Chasing Weight Loss in Midlife

Midlife women are told their changing bodies are a problem to solve. The pressure is clear: be smaller, build muscle, don’t look older.

You’ve probably poured time, money, and energy into trying to meet these expectations. Most of us have. And yet, we rarely stop to ask: how much is this really costing me?

Weight loss is celebrated at almost any price. Exhaustion, hunger, constant tracking, even side effects are brushed aside if the number on the scale goes down.

Midlife could be the moment to finally ask the questions that culture never encouraged you to ask: What is this really costing me? And is it worth it?

The Investment Women Make

Woman watering a money tree-indicating cost of dieting

This isn’t about blaming women. Who wouldn’t want to look and feel better in their body, in a culture that insists your worth depends on it?

We are all swimming in the same water — wellness spaces, media, even health care professionals are caught up in the push for smaller, fitter, younger.

But that push demands a lot. Diets, fitness programs, supplements, apps, and endless “hacks” all require something from you.

Time spent researching, tracking, shopping, prepping, exercising.

Money poured into programs, powders, equipment, and subscriptions.

Energy used up managing hunger, guilt, or shame.

Headspace taken over by monitoring, comparing, and second-guessing.

It’s important to say this: letting go of the idea of weight loss does not mean giving up on your health.

That’s a fear many women carry — as if choosing not to try to shrink automatically means neglecting themselves. But caring for your health and chasing a certain body look are not the same thing.

Some investments really do support well-being. Cooking meals that nourish you, moving in ways that bring energy and joy, resting when you’re tired — these are the kinds of returns that add to your life.

But when the driving goal is shrinking, the return is usually more drain than gain.

When “Health” Becomes a Shield

Shield with the word 'health' written on it

Weight loss often hides behind the language of health.

As a dietitian, I hear it all the time:

“I’m cutting carbs for my health”.

“I’m tracking macros because I want to be healthy.”

“I’m on this new drug-so I can be healthier”.

 We hold up “health” like a shield, but often what it hides is the same demand: that our bodies fit an ideal.

Have you noticed that “dieting” has been rebranded as “body recomposition”.

Influencers no longer talk about losing weight, they use “lose fat and build lean muscle.”

But it’s the same old pressure in new packaging.

And this hits midlife women especially hard, as our bodies naturally start tochange.

Many women feel frustration and shame as their skin loosens, their bellies soften, and a few pounds settle.

Instead of curiosity or compassion, they’re told they must not be doing it right — and to just try harder.

Check out any Facebook group for midlife women and you’ll see the same prescriptions repeated:

👉 Track every bite.

👉 Weigh your food.

👉 Eat more protein.

👉 Cut out gluten.

👉 Exercise harder — but not too hard — in the “right” zones, with the right weighted vest.

And rarely do we pause and ask: is this truly healthy for me?

I am all for health promoting behaviours but if basic habits don’t give us the body we were promised, maybe trying harder isn’t the answer.

Maybe the better return comes from learning to see and value ourselves as we are — instead of doubling down on shrinking.

I share more about this in:  How To listen to your Body (When You've Spent Decades Tuning It Out).

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The “Dieting At All Costs” Mentality

We’ve been conditioned to normalize harm in the name of weight loss:

“It’s okay if I’m exhausted — at least I lost weight.”

“Side effects are worth it if the number goes down.”

“Hunger is just part of the process.”

The arrival of GLP-1 drugs has made this worse. The celebrated “loss of food noise” is often framed as freedom. But it can also mean appetite loss or constant nausea.

I have had clients who are white knuckling their way through relentless nausea just to lose weight. Are we really saying a lifetime of nausea is acceptable? How can someone be at their best when they feel sick all the time?

When eating enough nourishing food becomes impossible, the risks are real: malnutrition, muscle and bone loss, and drained energy.

This isn’t a ‘hate piece’ on GLP-1s. For some, these drugs can be a useful tool. What worries me is how quickly they’re being embraced — almost without question — as if they’re the answer for everyone.

What We Really Lose Chasing Weight Loss

Vector of growth-dieting costs us possibilities

The true cost of chasing weight loss isn’t just exhaustion, hunger, or money spent. It’s the opportunities we never step into because so much of our energy is tied up in fighting our bodies.

  • The book never written because our focus was on calories or macros.
  • The vacation overshadowed by food rules or hiding our bodies(or worse-not taken).
  • The dreams deferred because our energy is diverted into chasing smaller instead of fueling possibility.

Culture continually insists that our purpose is to look good. But as midlife women, aren’t we tired of that?

Take a moment to imagine if the same resources we expend on changing our bodies were invested in building fuller lives:

  • Eating for energy, satisfaction, and connection.
  • Moving for strength, mood, and resilience.
  • Prioritizing friendships, creativity, and rest.

These may or may not change our weight. But they will always support well-being. And they will always expand our lives, not shrink them. It’s the joy, creativity, and power we miss when changing our appearance takes center stage.

Midlife as a Turning Point

Midlife gives us perspective.

We can keep chasing a moving target (because our bodies are going to keep changing) or we can decide to stop playing by rules that never served us.

When we only focus on losing weight, we risk losing so much more: our energy, our confidence, and our joy.

But when we value nourishment, connection, and the lives we want to build, we invest in something lasting.

Which will you choose?

You might also like: How Menopause Messes With Body Image and What Do About It

Looking for ongoing support around food, body, and menopause?

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